Grycan
Client
WebTalk Agency
Roles
Art director
Copywriter
Monika Bukowska
Type of work
Commercial
Year
2023
Contact me
Grycan
Client
WebTalk Agency
Roles
Art director
Copywriter
Monika Bukowska
Type of work
Commercial
Year
2023
100% SOK, 100% najlepszego
As an art director, I collaborated with a copywriter to create a fresh and vibrant campaign for Grycan’s juice line, available in five flavors at their cafes.
The visual concept focused on capturing the essence of freshness and lightness, making the viewers long for carefree summer days.
The name of the product had to be included in the slogan, so as to keep it as simple and pure as its list of ingredients, we came up with “100% SOK, 100% najlepszego.” We executed a photoshoot, which resulted in five captivating and a bit surreal shots and a short stop-motion animation. The visuals were used online and in stores, for two flights of the campaign in two consecutive years.
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projects
100% SOK, 100% najlepszego
As an art director, I collaborated with a copywriter to create a fresh and vibrant campaign for Grycan’s juice line, available in five flavors at their cafes.
The visual concept focused on capturing the essence of freshness and lightness, making the viewers long for carefree summer days.
The name of the product had to be included in the slogan, so as to keep it as simple and pure as its list of ingredients, we came up with “100% SOK, 100% najlepszego.” We executed a photoshoot, which resulted in five captivating and a bit surreal shots and a short stop-motion animation. The visuals were used online and in stores, for two flights of the campaign in two consecutive years.
