Błonie
Client
Content Shop
Roles
Art director
Graphic designer
Retoucher
Type of work
Commercial
Year
2024
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Błonie
Client
Content Shop
Roles
Art director
Graphic designer
Retoucher
Type of work
Commercial
Year
2024
In 2020, I was tasked with designing Błonie's website interface.
I wanted to capture the essence of the brand’s history, drawing inspiration from the modernist style of the 1960s, with nods to vintage advertising. The design incorporated pop-art color schemes, vintage props, and grainy textures, evoking classic 60s imagery while creating a fresh, distinctive identity.
When I worked on Błonie’s brandbook in 2024, the original design direction still felt fitting, requiring only slight refinement.
I organized existing brand information, creating clear guidelines for graphic materials. This included defining color palettes, safe areas and other design rules to ensure consistency. The photos were made more vibrant, and the graphic elements were simplified to a more modern look. The final brandbook, spanning over 40 pages, perfectly captures the brand's heritage while positioning it in the present.
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projects
In 2020, I was tasked with designing Błonie's website interface.
I wanted to capture the essence of the brand’s history, drawing inspiration from the modernist style of the 1960s, with nods to vintage advertising. The design incorporated pop-art color schemes, vintage props, and grainy textures, evoking classic 60s imagery while creating a fresh, distinctive identity.
When I worked on Błonie’s brandbook in 2024, the original design direction still felt fitting, requiring only slight refinement.
I organized existing brand information, creating clear guidelines for graphic materials. This included defining color palettes, safe areas and other design rules to ensure consistency. The photos were made more vibrant, and the graphic elements were simplified to a more modern look. The final brandbook, spanning over 40 pages, perfectly captures the brand's heritage while positioning it in the present.